Art Deco Parisian Couture Magazine "Art–Goût–Beauté" Archive, 1920s

Art–Goût–Beauté

Archive

[Fashion][Art Deco] Art–Goût–Beauté. 1920s illustrated fashion periodicals emblematic of Parisian haute couture during the interwar decade when French designers were reaching international dominance in luxury fashion. Published in Paris from 1920 to 1933, the magazine disseminated the seasonal creations of leading couture houses to an elite readership. Art–Goût–Beauté integrated Art Deco aesthetics, refined typography, and contemporary color illustration techniques to define modern femininity characterized by elegance and conspicuous luxury. The publication regularly featured designers such as Edward Molyneux, Jean Patou, the House of Worth, and Paul Poiret.

Art–Goût–Beauté. Paris, 1920s. Nos. 54, 59, and 64. Two issues in English; one in French. Quarto (approximately 12.5 x 9.5 inches). Three issues, each approximately 28 pages. Decorated covers; pochoir color fashion plates printed by stencil process; descriptive captions identifying designer, garment, and fabric; originally bound with silk cord (one issue lacking cord).

Each issue devotes substantial space to the latest seasonal creations of major Parisian couturiers, presenting sixteen pages of color plates accompanied by textual descriptions. The pochoir technique produces saturated hues and sharply defined silhouettes, highlighting fabric texture, drapery, embroidery, and embellishment, including garments described as “green crêpe du Maroc evening dress embroidered with pearls and gold” and “black crêpe evening dress embroidered with pearls and gold.” The combination of bilingual publication, luxury production values, and designer attribution situates the periodical within the international marketing apparatus of French couture during the 1920s, when fashion illustration operated as both commercial promotion and decorative art. One issue lacking original silk cord with cover nearly separated; light edge wear; interiors bright and clean; colors vivid. Overall very good condition. Three-issue archive of a leading interwar French couture magazine preserving pochoir documentation of Parisian high fashion at its Art Deco height.

Item #19976

Price: $3,500.00